The Survey Geek

Category: Global Research

  • Cultural bias in global surveys

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    RegBaker
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    This is a huge topic and an area where there is a lot written but little definitive being said.  And so I read with interest a little blurb in the current issue of mySSI.  One of the articles reports on research by Nielsen UAE which seems to show that people in some countries are culturally…

  • ESOMAR Panel Research 2008: Day One

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    RegBaker
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    This post is a bit late, for which I apologize. I’m here in Dublin at the Panels Conference.  We began the first day by hearing the Program Chairman declare that this was the last panels conference.  By that he meant that the next one (if you can draw 200 people like this one ESOMAR will…

  • More from 3MC

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    RegBaker
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    Several of the sessions on the last day of 3MC were devoted to the general topic of response styles in multinational research. While I was aware that the problem of people from different cultures responding differently (especially in scale usage) this was the first systematic discussion I had heard on the issues. Given that we…

  • Lost in Translation

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    RegBaker
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    The 3MC Conference has been very interesting with lots of good presentations on things I know very little about. Mostly we’ve been hearing about large, ongoing, publicly funded global surveys that are executed by government agencies, the usual public sector focused private companies (e.g., Westat), and in some instances by global MR firms. The people…

  • Size Still Matters

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    RegBaker
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    I sat through a session this morning here a 3MC with the interesting title, “Survey Agencies as Carriers of Multinational Research.” On the face of it this was pretty unusual in that five global MR firms were asked to essentially present their capabilities for doing global survey work. As it turns out, a very large…

  • It’s the Process, Stupid!

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    RegBaker
    in

    I am in Berlin at the International Conference on Survey Methods in Multinational, Multiregional, and Multicultural Contexts. Quite a mouthful and so it’s known simply as 3MC. Yesterday I had lunch with some European colleagues involved in both ESOMAR and ISO. One of them posed the question of which is better: a survey from a…

  • The Trade-off on Trade-offs

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    RegBaker
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    It’s just dawned on me that while I posted a number of updates from GOR08 I have not reported on the interesting research that Bob Rayner, Mick Couper, Dan Hartman, and I presented.  The issue at hand was the "best" way to ask feature trade-off questions online.  For some time we have been presenting pairs…