Category: Big Data
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Sir Martin on crowdsourcing of ads
The March issue of The Harvard Business Review has in interview with Martin Sorrell. At one point the interviewer asks whether crowdsourced ads and algorithms are the future model of advertising. Sir Martin’s response is interesting: You are tapping into the knowledge and the information of people all over the world. That’s fantastic. And the…
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Big data — not so scary
I’ve been reading Nate Silver’s The Signal and the Noise. It’s not the sort of book I normally would read, but since Nate kept me from a jumping off a tall building during the last election I felt I owed him the $27.95. Given Nate’s record predicting election outcomes you might think this is a…
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Representativiteit is dood, lang leve representativiteit!
I'm in Amsterdam where for the last two days I've attended an ESOMAR conference that began as a panels conference in 2005, morphed into an online conference in 2009 and became 3D (a reference to a broader set of themes for digital data collection) in 2011. This conference has a longstanding reputation for exploring the…
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The death of MR postponed
Twice in the same week I have seen a version of this quote about Big Data: "Data is about 'how many' and 'how much', whereas research is about 'why' – you have to join it all up." First from this very thoughtful ESOMAR paper by Pieter-Paul Verheggen and Wim von Slooten and now from Clive…
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Plus ça change – Part 1
Sometimes it feels like if you are around this industry long enough you begin to see things recycled, old ideas dressed up in new clothes and paraded out as the next big thing. That’s how I’m beginning to feel about big data. I find myself increasingly reminded of the twin next big things of the…