Category: The New MR
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ISO 20252 – Market, opinion and social research
In December we were audited for ISO compliance. After a week of staff interviews, project reviews and records inspections we were certified to the 20252 standard. Good for us! Now I recognize that there are more than few people in the industry who think ISO certification is some kind of retro thing that does not…
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Eric Salama on Radio NewMR
This morning I listened to an interview of Eric Salama, CEO of Kantar (and now TNS as well), on Radio NewMR. I know Eric Salama by name only and was interested to hear his take on the future of the industry. Overall his message seemed to be that our industry should focus on its strengths…
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Amsterdam Syndrome
Back in September I asked my friend and colleague, Theo Downes-LeGuin, to write a blog post that summarized his reaction to the ESOMAR Congress. He wanted to take some time to let it all sink in and has now sent me something. Here it is. After 2 days at the ESOMAR Congress in September, I…
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Pop science is the new science of MR
Sometimes I worry that MR has gone 'round the bend. I had just such a moment yesterday during Ray Poynter's latest version of his online NewMR Festival. It was a great event with lots of good speakers on a wide range of topics with just the right amount of fun mixed in. One of those…
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Surveys not dead yet
Last week I chaired the ESOMAR 3D event in Miami. Like most ESOMAR events it was awash in new thinking, innovative methods and lots of discussion, both formal and informal, about where the industry is headed. It was not just a breath of fresh air; it was the winds of change blowing hard in your…
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What’s in a word?
There has been a bit of online buzz lately around what we should call ourselves in the new era now dawning. Should it be Marketing Research or Market Research? It made me wonder in a fanciful sort of way whether we should be thinking about the second word as well. Does Research still fit? So…
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Addendum on Internet penetration and privacy expectations
A couple of weeks back I posted some data from an SSI survey in a number of Asian countries in which respondents were asked about the degree to which they agree or disagree with this statement: Companies should be allowed to collect information from social networking sites when it is posted online in a public…
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A Contrast of Conferences: Part 1 – IIR Technology-Driven MR
My colleague, Theo Downes-LeGuin, has agreed to a return engagement as a guest blogger and to share his impressions from two MR conferences he attended earlier in the year. This is the first of two installments. I attended two very similar conferences separated by a month and 800 miles earlier this summer. IIR's Technology Driven…
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Keep your hands off my PII!
I was on vacation last week and while I was away the debate about research ethics and privacy, especially in the context of social media research, seems to have really heated up. (There is an online panel of worthies on this topic planned for next Monday. If you've not already done so you can get…
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Is there a pony in there somewhere?
Last Thursday I was a panelist in an online discussion about mobile. Jeffrey Henning gave a nice balanced summary here. Leonard Murphy, who organized the event, took a more fanciful and argumentative approach in his report on the Green Book Blog. For those of you who missed it and have an hour to burn there…